Planning - Costumes

In my music video I will only be having one person, the artist throughout so planning the costumes for the shoot will be quite simple. As I have seen in many of the videos that I have researched, especially Stormzy and Tinchy Stryder which I have taken my greatest inspiration from, the most common costume I have seen is tracksuit trousers and a T-shirt, these are usually branded as well to try and show that these items of clothing are expensive. Therefore in my music video I will try to get my artist to wear a branded tracksuit.

Lyric Sheet

Lyric Sheet - Runs In The Veins
VERSE 1
Don't try to work me out, Cuz I'm confused myself, I thought I knew me but the person that I knew has left, the newer me is born and the pressure is on, the world is in the palm of my hand and I'm feeling strong, you thought id never make it, but you were wrong, I even had the nerve to get this message to you in a song, the things you put me through made me what I am, made me see the world for what it is took it like a man, rearrange my whole life and now I understand, sometimes I get flashbacks of the days when nobody gave a damn, thats all it is, nothing more, nothing less, I'm never going back again to the land of the stressed where its, survival of the fittest of man and all of this because i had a mic a pad and a pen and I was blessed with a gift and I swear I'll let the world know it, never quit, keep on coming at you till i'm done with it, 20 years lurking in the shadows with my cap on, hood on, waiting for my moment to get put on, stage with the biggest of names so I can shine, conquer the universe with a beat and a rhyme.
CHORUS
I'm a, entertainer, I live to entertain, at night I keep performing, it helps to keep me sane, eighty thousand fans yelling out my name, it ain't about the fame, it runs in the veins,
VERSE 2
I see the way you're looking, wondering what i'm cooking, whats the LP gonna be called? storms are brewing, maybe, maybe not, regardless the albums hot, touch and you will burn your fingers the same way I blew the spot, i'm not the type to stand in front of an audience, turn my back and perform to the floor, whats the point in this, I drive on the energy, I am who I claim to be, I remember when I used to see the whole world as my enemy, I was paranoid, but now the paranoia is null and void, had a fight with the negative side of my mind and left it destroyed, now i'm a different man, to elevate, I had to be, I wasn't built in a factory, I was born and bred naturally, i'm a human, an individual, nonetheless, I talk through the music just to get stuff of my chest, cuz i'm like that, sometimes fictional but most fact, i'm deadly when I rap so you might as well compare me to anthrax, I strike when you least expect, come correct?, leave you standing with you out to show crack like your an easter egg, break a leg, you want more get on your knees and beg, i'm hungry like I ain't eaten for years what you expect,
CHORUS
I'm a, entertainer, I live to entertain, at night I keep performing, it helps to keep me sane, eighty thousand fans yelling out my name, it ain't about the fame, it runs in the veins,
VERSE 3
i'm far from an eccentric, protecting the world that I invented, when i'm dead and buried my aim is to be remembered like i'm Hendricks, i'm stubborn, I didn't quite catch what you said, PARDON, if rhyming is a crime then i'm a criminal thats been hardened, forget about it, you ain't ever gonna match me i'm like an athlete, running the 100 meters in 6 seconds flat you'll never catch me, move on or be blessed with the kiss of death, I came to the place with nothing but words and took away your breath, now you can't breathe, been notin since the day you tried to starve me, its absolutely no use trying to calm me cuz i'm barmy, ordinary human being turned into a lunatic, a product of the environment, no way, thats not me a hundred and eighty three thousand steps ahead of the competition, listen, thats the ignition, I mean business, if I died i'd come back to life again so I could finish what I started make you say 'damn', cuz i'm the type who never quits, rip the mic to bits, so you can see whats going on inside the construction of sick, so you can handle what i'm feeding it, every level exceeding it, you don't believe me just wait till you're seeing it,
CHORUS X3
I'm a, entertainer, I live to entertain, at night I keep performing, it helps to keep me sane, eighty thousand fans yelling out my name, it ain't about the fame, it runs in the veins,
I'm a, entertainer.

Planning - Equipment

This is a documentation of the equipment I will need whilst shooting my music video.

Equipment Documentation from kjr84

Possible Locations - Initial Ideas

1 - Stage/Hall

One idea I had was similar to the music video I had used in my research, Tinchy Stryder - Game Over, and to have my artist stand in a big room and have the camera circle them.

2. - Urban Street

Most rap music videos I have researched have had some kind of urban street setting during the music video so I thought it would be good for me to follow the stereotypes and also film some of my music video in a street setting.

Camerawork in Rap/Hip-hop

Usually in rap music videos there are often a lot of close/very close ups on the main artist in the song. This is to show that the artist is the most important as well as to help sell the artist, which links to Goodwin's theory. An example of this is this very close up of Professor Green in his 'Jungle' music video.


The camera also looks up at the artist a lot as well as shown in the Youngen music video, because it makes it look like the artist has power over the audience and they are trying to intimidate anyone watching the music video.

Research - Website - Mac Miller

Mac Miller Website from kjr84

Research - Website - Luke Christopher

On the front page of Luke Christopher's website there is instant promotion of his new album. The picture of him is also used on the cover of his album. There is also a embedded playlist of the full album audio from YouTube to try and get the audience to listen to his album. There are also links to be able to purchase the album and links to the artists social media. These are here so the artist can gain a larger audience. If someone was to listen to the album on YouTube for free and enjoy it they could then buy it to support the artist and if it is directly underneath the embedded clips it makes it a lot easier for the person.
Underneath there is a little tab to show where the artist is playing next at live venues. With the artist promoting their new album so much above, if someone wanted to go and see them live after listening to it above, it makes it easier for them as they can see where they are playing and the links to buy tickets are right there.

Narrative Analysis In A Rap Music Video

Locations in Rap/Hip-hop

Locations from kjr84

Costumes in Rap/Hip-hop

Costumes in hip-hop/rap music videos from kjr84

Stormzy DigiPak

The colour scheme for the entire cover is black. The cover just shows Stormzy and his 'crew' who are all dressed in black to match the colour scheme. Stormzy is paced in the centre and is the only one without a mask, this is showing that he is the most important and has more power.  The title of the album is in a white font in the top right corner and is not very big. This means the focus is more on the artist.

The back cover shows the tracklist as well as the length of each song. The background is just a blank black piece to continue the dark theme. The text is in white so that it stands out from the background and is easy for the consumer to read. There is also a link on the back to Stormzy's website, making it so the consumer knows where to go if they want more information about the artist. There is also a parental advisory warning in the corner to warn people of explicit content. This is because the Stormzy probably expresses himself and tells his story in a mature way and it might not be suitable for some people like children or those who are more sensitive to some of the things he says. The logo of the record label is also placed at the back of the album to try and promote the record label.

Brockhampton - DigiPak

The digipak for Brockhampton, a hip-hop group, is a very unique digipak within the genre of hip-hop so I decided to research and analyse it to try and understand it and maybe gain ideas for my own digipak.

The white background is very simple and quickly ensures that the audiences eyes are drawn to the man on the front cover who is covered in what looks like blue paint. This leaves the audience thinking about why he is like this and what it means. The man also looks intimidating and is placed centrally so this could suggest he is a powerful person. The name of the group is placed underneath the title which is shown in a pyramid for and only the outline of the letters are shown. 

The back cover shows the track list in a colour scheme and font that suggests the artists' are trying to show that they are different to everyone else, as the style is not typically used. We also see the man in a red jumper and it leaves the audience wondering who he is and why he is there. Compared to the other man that was on the front cover he looks a lot less intimidating. He is also place on the right hand side. at the bottom is the text showing the record label and executive producer, giving them credit. There are also little emblems that are assigned to the group to make the album more personal to them.

Research - Websites - Tinie Tempah

I looked at the Tinie Tempah website to get a better knowledge on how a UK rappers' website looked and how I could take influence in my course work.

When you first enter the website the front page instantly shows the artist and promotes his latest album right off the bat. There are little tabs that show where to go and purchase his album and another tab to take you to the merchandise shop. The colour scheme of the website seems to be quite dark and it is hard to make out what the small black text that is used on the background.

There is another tab that says 'new live dates' and when you click on it a menu scrolls down and shows the dates of the artists shows and links to be able to go and buy a ticket. Again this section is of a dark colour scheme however with white text.

If you scroll down we can see that the artists music is advertised even further through an embedded music video of their latest single. There is also a lot of links to social media pages and streaming sites, to try and get the audience to listen to the artists music.

Research - Website - G-Eazy

G-Eazy is a rapper so I decided to take a look at his website so that I can get an idea about how a rappers' website might look like.

When you first enter the site you are greeted with a slide show of images of the rapper, immediately trying promote the artist as much as possible. We can also see that there 4 tabs at the top of the page in the centre showing us what we can see on the website, and indicating that there are 4 pages on the website.


The first page is the home page which you arrive on, the one with the slideshow, and it also has some information about the artist, social media links and how to get in contact with the artists management for bookings. There is also a latest news section further down the page showing articles about G-Eazy and all stories he has been involved with or what he has been doing lately.

Altogether, the home page is very simple in terms of colour, font and navigation.

The music page is also very simple as it just shows the playlist for a few of G-Eazy's albums. They are placed just left of the centre of the page and the album cover just right, as well as they are enlarged to show clearly what each album is and the names of the songs, again adding to the simplicity.

The shop tab takes us to a different page not on the actual G-Eazy website, it takes us to the official merchandise shop.

Eminem - Recovery Digipak