Record Label - Boy Better Know

One of the biggest UK record labels in the rap scene is BBK (Boy Better Know). It is an independent record label started by 2 UK artists and only has about 7 members connected to the label.

However even though the record label is so small, its a very well known and followed record label. BBK uses social media, merchandise and its few artists to promote the record label.

The record label itself doesn't have an official twitter page but all of the artists under the label has the acronym BBK at the end of their twitter name. So whenever the artists tweet, the audience can see the link to the record label leading to it being promoted.

There is also Boy Better Know merchandise that all the artists wear again helping to promote the record label.

All this promotion will help the artists grow in popularity and allow them to gain a larger target audience which in turn grows the record label.