Music Industry Research

A big part of the music industry is music television where the main focus of the programme is to show music videos on dedicated television channels.

3 of the big and most well known of these television channels are: MTV (Music Television) VIVA and Kerrang! TV

Music videos can also be accessed easily online on websites like YouTube and VEVO so you can watch music videos on any device like your mobile phone and tablet.

The purpose of a music video is to promote the artist and expand their target audience. This can lead more people to purchase/download the song and enjoy it because they enjoyed the music video. Then when or if the artist later releases an album the song can be included on there to try and get more people to purchase the album. Therefore the more popular the music video is the more popular the artist becomes and the more money the artist and their record label make.