Don't Go There - Giggs feat. B.o.B

I chose to analyse this music video because I think its very interesting. To start off with the setting of the music is in both England and America, which widens its target audience. Also the entire music video is in black and white which matches with the lyrics as the lyrics are dark and downbeat. The video also relates back to Goodwin's theory as both artists are generally both close up to the camera so this could be to try and match what the record label wants so they can sell the artist as well as his music. The close ups on both artists could also help with selling the music to its target audience.